It's obviously been much too long since I last wrote (about 2 months!)...however, I have an excuse. I've actually been working! Well, traveling for work is a more appropriate description. A few months back when I realized that my grant funded unique business competition was going to be completed by May, I thought to myself "you should plan some sort of work for June so that you're not 'bored' at work during your last few weeks in
". I decided to push myself to do two more trainings for the tourism industry of Arkhangai - this time focusing on marketing. Mongolia
So I told my staff that I wanted to travel to Tariat and Tsenker soums (if you remember from previous posts these are two of the tourist hot-spots of Arkhangai) to meet with some of the managers/staff of the ger camps. I also decided that I wanted to bring along two additional local trainers - preferably one that has been working with me for awhile as well as another "newbie" who might like to see how I lead/facilitate trainings for these groups. You know "capacity building" and all that good stuff! My goal was to lead a 3-4 hour session on the 4P's of marketing as it pertains to the Arkhangai tourism industry, gather some feedback, do some pre- and post-testing, and pass out some materials (brochures/posters) we'd created for the businesses involved in the www.travelarkhangai.com project.
I'll let the pictures do most of the talking, but I did want to mention that we learned a lot from the first training that we implemented in the second training. The results were much better. In fact, our first stop (Tariat) had the pre- and post- test results both equal exactly 61%. There are multiple factors for this that I won't go into, but we pinpointed them and a few days later when we were in Tsenker we had pre-tests at 67% and post-test results at 86%!! We had 23 participants from 14 different companies attend in total. Overall I'd say it was a success, and if nothing else, it was a really fun time for me and my staff as these were my final soum trainings.
|We had our training in Tariat inside one of the gers - we split the group into two teams. Here I'm getting feedback from one team on how the tourism industry has been utilizing marketing techniques.|
|The training group in Tariat. Here we had 1 representative from 10 different ger camps.|
|Afterward we decided to go fishing in White Lake (that's my driver Tsogoo) - a mere 100 meters from the training site.|
|Do you like our band's album cover?|
|These were my two local trainers, Khorlo and Nowroo|
|A trip out to Tariat isn't complete without the "gorge" photo - I believe I now have one of these during every season in Mongolia.|
|The same training at Tsenker soums' Duut Resort. Different feel being inside a gigantic log cabin resort instead of a ger.|
|In Tsenker we had 13 attendees from all 4 camps in the area. One group sent 6 of their young staff members for the training. And they were all quite smart. I was thrilled.|